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Task 1b: Professional communication technologies

Here is my first initial thoughts and ideas to this task. More research and ideas to follow.



Web 2.0...

Honestly this is the first time I have ever heard of this phrase, it refers to the second generation of web based communities such as social-networking sites like Facebook, twitter, blogs and collaboration sites such as wikis. It also provides an opportunity for the reader to become the creator and for the creator and reader to interact. 

How does it impact on my profession as a dance teacher?

As a dance teacher myself using web 2.0 helps me keep in touch with up coming news and events from examining boards, potential dance teaching jobs and upcoming performances and festivals. Using web 2.0 also helps me to promote myself as a teacher by uploading pictures and videos of my work. It also provides a extended and easier reach to employees, costumers, partners and suppliers. Whilst at the same time strengthening the bonds and improving communication. 

Does Web 2.0 help improve business?

I think personally web 2.0 (social media and blogs) definitely helps businesses especially businesses that are socially interactive, where people comment, post, like and share all the time. It spreads what the business does and also speeds up word of mouth marketing to.

 Mckinsey&Company undertook a global survey researching whether companies are benefiting from web 2.0 and here is what they found out...   
When respondents got asked about the "business benefits their companies have gained as a result of using web 2.0 technologies, they most often report greater ability to share ideas; improved access to knowledge experts; and reduced costs of communication, travel and operations." (Bughin, J. et all. 2009). They also found out that, "Many respondents also say Web 2.0 tools have decreased the time to market for products and have had the effect of improving employee satisfaction." (Bughin, J. et all. 2009)

Bibliography

  • Bughin, J. et all. (2009). How companies are benefiting from Web 2.0: McKinsey Global Survey results. [online] Available: http://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/how-companies-are-benefiting-from-web-20-mckinsey-global-survey-results. Last accessed 27/02/2017.

Comments

  1. Paula NottinghamWednesday, March 01, 2017

    Ronnia - a good source for understanding the links between online use of the web. I think most businesses have social media now - something to refer to in the networking section - do we as customers/clients expect businesses/providers to involve us more now? Does our role change when we are the provider?

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    Replies
    1. UnknownSunday, March 12, 2017

      I feel that customers/clients expect us to involve them keeping them updated and whats happening, especially in my profession as on most occasions parents don't get to sit in on classes so keeping them updated on web 2.0 platforms with pictures and videos will make them feel more involved and lets them see what goes on in the studio. So me as the provider will try and keep doing regular updates on the web and also keep them updated with term dates and up coming events. As you know what they say happy costumer, happy Boss!

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